Billboard

A little bird told me…

Sooo, we managed to ruffle some feathers with the original version of this which we did at Sun, Sea and Spray in Blackpool last year. It originally had the text ‘Taking the cure’ which refers to the Victorian pastime of ‘taking the cure’ – being to bathe in the sea for healing/medicinal purposes, which Blackpool used to be famous for. It’s even mentioned on their Wikipedia entry but the Man didn’’t see it that way. Apparently we were making a drugs reference and we needed to adapt it to something less contentious or have the whole thing buffed. Which is where our man on the spot, Chris Fenn and his trusty assistant Hannah Nickson came to our aid and very kindly agreed to modify it for us. So, above is our newly refinished piece complete with entirely inoffensive text. We definitely owe you both a pint or two. And here’s the much maligned original…

Taking the cure (original pic)

Cheers

id-iom

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Error 404: Advert not found

With the somewhat gusty weather we’ve had recently this billboard has managed to peel itself naked. And that, of course, is quite the affront to any self-respecting urban artist. So with our woolen thinking caps pulled down firmly on to our respective heads, we came up with a quick joke on the idea of the advert not being there.

We presumed the matter to be time sensitive as we weren’t sure when the ad man would be back to shove more tasteless shots of half naked women down our gullet so quickly set to work cutting a stencil. This is probably the reason why its so small compared to the actual billboard or at least that’s the story we’re sticking to. It was definitely nothing to do with the fact it was measured ‘by eye’…

Cheers

id-iom

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Words are like weapons, they wound sometimes

Graffiti small print – ‘Jean Paul Sartre as paraphrased by Cher’

As I’m sure we all know French existential philosopher Jean Paul Sartre once said ‘Words are loaded pistols’. I think we can all appreciate the sentiment behind this statement as surely we’ve all said something we regret every once in a while. And once those words are said the pistol has been fired and there’s no turning back.

Original image of Jean Paul Sartre which our design is based on

Original image of Jean Paul Sartre which our design is based on

This design started life as the image of existential French Jean Paul Sartre’s head with his loaded pistol words alongside but as I love an earworm if I can possibly get away with it I took some inspiration from the world of music to see if I could get Cher’s seminal 1989 hit ‘If I could turn back time‘ playing unheeded in your brain.

In the song Cher utters the immortal words ‘Words are like weapons, they wound sometimes’ and this rang a bell in my brain as it seemed close enough to Sartre’s words to make use of. Hopefully that will strike a chord in your brain and you’ll be singing it all day. Mission accomplished!

Whilst we were painting it some hapless busybody decided to try and let me know that I’d misquoted Sartre but, of course, I hadn’t as she had neglected to read my ‘Jean Paul Sartre as paraphrased by Cher’ small print graffiti. id-iom 1 – random passerby 0. Ha! In your face!

Cheers

id-iom

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Taking the Cure – id-iom x My Dog Sighs collaboration

id-iom x MyDogSighs – Sand, Sea & Spray 2013 – Pic by Neil Tomlin

id-iom x MyDogSighs – Sand, Sea & Spray 2013 – Pic by William Matthews

id-iom x MyDogSighs – Sand, Sea & Spray 2013 – Pic by Alf Myers

id-iom x MyDogSighs – Sand, Sea & Spray 2013 – Pic by Jay Sharples

We’ve already written a post about our time in Blackpool for Sand, Sea & Spray last weekend but we thought we’d do a little update on the piece as we had a little extra work on our piece done on the Saturday when My Dog Sighs popped over and added one of his great looking eyes to our lovely looking lady. He also managed to paint a few other bits and bobs down the same alley so if you’re in the neighbourhood it’s well worth a look.

Cheers

id-iom

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Taking the cure – Sand, Sea and Spray 2013

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Taking the Cure - Sand, Sea & Spray 2013 Blackpool

Taking the Cure – Sand, Sea & Spray 2013 Blackpool

Last year when we went to Blackpool for Sand, Sea & Spray we had to work in the driving rain all day (but still managed to get a couple of pieces done) and despite the weatherman’s warnings that this year was going to be pretty similar we set off from London with hope in our hearts. This being the UK however our dreams were soon to be shattered. Despite waking to sunshine it soon became clear that was not going to be the order of the day and so after finding our billboard spot on the Winter Gardens we set to work in a steady drizzle. Soon this escalated to full blown torrential rain that stopped play for a while as we were forced to wait it out in a doorway. From there on in for the rest of the day it was a cycle of rain, a snatch of sunshine and then more rain. We had to get finished in a day however as we had a wedding to attend on Saturday otherwise a strategic retreat to the nearest hostelry would have been in order.

During the afternoon My Dog Sighs turned up and we all agreed that the addition of some of his eyes on our lady would definitely be a good thing so he added them on Saturday (in glorious sunshine i hasten to add) – and surely she looks good with her one real looking eye and one of our eyes? The title and text of ‘Taking the cure’ refers to the Victorian pastime of coming to Blackpool to bathe in the sea as it supposedly had healing qualities.

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Photos Courtesy of Jay Sharples

Once we’d finished and dried off a little we went to have a quick beer, see what the Q&A session was like and catch up with whoever was about. All in all a good day out and we’d just like to extend our thanks to the S,S&S team who were all very helpful and accommodating.

Cheers

id-iom

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A Groovy Kind of Earworm

A Groovy Kind of Earworm

Phil Collins '88

There was an article on the BBC website the other day which put a name to an experience which i’m sure most people have endured. They are known as earworms (amongst other names) and it is when you get a tune stuck in your head that you just can’t get rid of. Sometimes you really haven’t got a clue how it happens to be bouncing round in your brain but the more you try to suppress it the worse it gets (see this article on the difficulty of killing earworms and the man who had one for five long years).

After thinking about this for a while and realising how mildly annoying earworms can be we thought it our civic duty to respond by trying to create an earworm of our own using the medium of art. And being cheeky little tinkers we thought we’d do our best to get the hugely underrated 80’s megastar Phil Collins back into people’s consciousness by forcing his 1988 version of ‘A Groovy Kind of Love‘ into as many people’s brains as possible! We are not yet experts in the field but we’re hoping that as the hoarding is blue and we mention the word blue (which is written in blue – how cunning!) this will create some kind of cognitive resonance in viewers’ heads whereby a genetically modified supercharged earworm will be created.

Ideally the song will launch automatically and start playing in your head before you can do anything about it – and hopefully be trickier to get rid of than the auto-popup screens you sometimes get when visiting dodgy websites. It’s what advertisers attempt to do every day (but they have a more nefarious agenda) but our only regret is not knowing how well the whole project will work…

Cheers

id-iom

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I can remember when all this was fields…

‘I can remember when all this was fields’ sounds pretty much like something you would expect your grandad to say as you drive past the newest and most monstrous of shopping centres doesn’t it? With the seemingly endless stream of development around London town and the proliferation of advertising messages on just about every conceivable surface which are forced into our brain (without our permission) on a daily basis it’s sometimes nice to strike back with a simple message to bring a bit of levity to an otherwise tedious day.

To think there was a time (not that long ago) when there was a little more greenery about and that every single scrap of land wasn’t pounced on for yet another massive advertising hoarding (or completely uninspired housing development.) But then again, perhaps i’m just being a little sentimental.

Anyway, after doing a little reading into billboards I came across this interesting thread on a Brixton forum about illegal billboards. It seems that billboards are sometimes set up without planning permission whilst the companies doing it know they can make more than enough in advertising revenue to remove the boards or pay the fine when the council finally get round to identifying the culprit and doing something about it. Now, whilst the billboard we went on is probably entirely legal it was covered in blue paper which is definitely fair game in my eyes. And i’m sure i’ve suffered enough at their hands over time to make this the mildest form of payback.

Cheers

id-iom

id-iom
Title: I can remember when all this was fields
Media: Stencil and spraypaint
Size: Approx. 1.5m x 1m on billboard
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