It’s pretty obvious that Sergey likes fun isn’t it? Just look at the big cheesy grin on his face. Only joking as his face is clearly a little sombre looking. Perhaps someone has just told him some unfortunate news. Anyway, we get some odd requests here at id-iom HQ and today’s commission was certainly one of those. One of our contacts on flickr got in touch and asked if we could use a photo of him and interpret it however we like. I had a look at his serious looking face and decided he needed an injection of fun to lighten him up a little. So here he is drunk on holiday in Cancun with all his spring break buddies. He’s at the front of the rambunctious pack pulling an amusing face for the camera. Go Sergey!
Sergey loves fun!
I should point out that the original photo on flickr wasn’t by me. It was by
As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:
“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”
In my experience it’s good to start them young. Hopefully this young whippersnapper will grow up to have some amazing can control if he’s starting out this young. The image is based on a photo I found on my phone of a friend’s kid looking longingly at the can of paint that I’d put on the table just within his grasp. The next shot I’ve got shows him playing with it (and don’t worry it didn’t actually have a cap on. I have added that for dramatic effect which I’m allowed to do as it’s my picture) but this is the one I like when he’s got that look of concentration like he’s working out what to do next…
With the modest success of a few of our supermarket subversions recently my brain seems to have jumped onto the whole fake ad/culture jamming bandwagon and now it seems I can’t go to the shop without coming up with some new form of contrived nonsense. And today’s offering is a pretty good case in point.
A long time ago in a galaxy far away I was strutting the aisles of my local supermarket trying to locate something they undoubtedly didn’t have when my eye chances upon the full fat milk with the blue lid. And that was all I needed to connect blue and milk and come up with the blue milk from Star Wars called bantha milk. We even see Luke Skywalker pour himself a glass in Star Wars whilst he’s living with his aunt and uncle at their moisture farm in Tatooine.
That was all I needed in the way of a plan so went home and set to work. A couple of parsecs later and I had my label good to go – complete with interview with their sand person dairy farmer on Tatooine. All that was then required was a bottle of milk, some blue food dye and a fake price label and I was good to go.
I can already see the print and TV advertising that would go alongside this new miracle food with a tag line along the lines of “With a few glasses of semi-skimmed bantha in you a day you’ll be strong enough to pull the ears off a gundark in no time.” In fact, that’s given me an idea…
With the advent of legal cannabis in some US states and the legalise bandwagon gaining momentum in other a few other places internationally I thought I’d look ahead to a time when the UK has followed suit and id-iom have managed to get themselves a combined gallery/studio space/coffeeshop in London’s bustling West End.
In order to market to our new found clientele we’d need some handy marketing materials – which is where our little infographic cards would come in pretty handy. It’s an illustrated guide for beginners on how to go about crafting a small joint. On the reverse are a selection of id-iom approved advertisements which we hope would be of interest to our prospective patrons. There, I’ve got it all sorted – apart from what to actually do with them. I was initially thinking of getting them into the little pockets on the backs of airline seats but I only ever seem to travel Ryanair and they’ve removed the pockets. The cheap feckers.
If anyone can think of something fun we can do with them please do drop us a line as I can’t currently think of a suitable use for them. Which probably begs the question of why I created them in the first place but that’s not really for me to answer right now.
After being dispatched to our local corner shop to procure some Le Puy lentils for that evening’s curry I had reason to examine the dizzying array of canned food on offer in our local corner shop. Along with all the usual products they also have some particular goods that cater to the local Caribbean, Polish and Portuguese communities. It’s sometimes tricky to tell what some of the more exotic looking cans even contain. And that gave me an idea.
The 1973 film ‘Soylent Green’ starring Charlton Heston is set in a dystopian future where the earth is hugely overpopulated and there just isn’t enough food to go round. To try and solve this problem the Soylent corporation comes up with a new foodstuff called ‘Soylent Green’ which is ostensibly made from high energy plankton harvested from the world’s oceans. But that is not so, as we discover through Heston’s diligent detective work following a murder. He stumbles upon a bizarre state secret – that Soylent Green is made of people!
So, to celebrate both the incomprehensible range of cans on offer in our local shop and the 1973 film I came up with some Soylent Green cans for our local shop – complete with ingredients, nutrition information and cooking instructions. An internet search revealed that Polynesian cannibals used to call human flesh ‘longpig’ so I definitely had to include that (23% of the contents don’t you know!)
There I was aimlessly wandering the aisles of my local supermarket searching for an ingredient they undoubtedly didn’t have. I was feeling a little dispirited and glanced at the new wine description they’d put up for Blue Nun. Seeing the halfhearted description made me want to cry a little so I thought I’d see if I could jazz it up somewhat.
The previous description was ‘Popular wine from Germany with a citrusy tang and a hint of honey on the finish. Great with Asian noodles. Taste Guide 4.’ I think mine is a somewhat more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…
Ah the power of the internet! Last week I was having a bit of a Youtube session when I came across a competitive eater by the name of the LA Beast who will eat just about anything. We first watched his cactus challenge video where, you guessed it, he eats a cactus. Whole. We then moved onto the ghost chilli challenge which brought tears to my eyes – as well as his. After perusing a few more videos we decided to check him out online. The banner on his Facebook page was looking a little pixelated so the muse demanded I create a new one for him as thanks for the amusement he provided.
Once I had an idea for the design it was all pretty straightforward except for the fact that I couldn’t find any decent resolution shots of his face in profile (which was required for my design). So there you have it. All that was left after that was to send it off to him and see if he’d get back. He did and it turns out he thought it was ‘awesome’. Everybody’s happy…
I’ve had a slightly enigmatic little project on the go for a little while now (as I’m really not sure what to do with it) and needed some fake advertising for the reverse side. Hmmm… What to do, what to do? Then in a small flash of inspiration it came to me. I would create a drink advertisement for a nice frosty can of ‘Man the fuck up!’ Once I had that much locked in the rest of the design pretty much took care of itself.
I would imagine the drink to be something along the lines of an alcoholic power drink (do they even exist?) to be consumed when life conspires against you. A little something that would definitely separate the men from the boys. The online and TV advertising would feature an accompanying soundtrack of a dubstep version of Billy Ocean’s 1985 hit ‘When the going gets tough’ followed by the tagline of ‘Feeling tired and emotional? Try a can of Man the fuck up!’ read by James Earl Jones. And that would be that. I just wonder what a can of Man Up would actually tastes like…
So, our good friends put a picture of their new baby girl up on Facebook with a caption along the lines of ‘finally our little eskimo has arrived’. A few people thought that she was actually named Eskimo and much hilarity ensued (most of it along the lines of ‘have you really thought this through? Won’t she get grief at school?’).
At this point the muse demanded that I create a little Eskimo themed piece for them using one of their pictures of her as the basis. After some design and a bit of computer jiggery-pokery we have a little Eskimo girl outside her igloo on the frozen snowscape waiting patiently for her parents to come back with some tasty seal or arctic fox for her lunch. Now they just need to get it printed and framed and they have a nice memento of their first baby related internet gaffe. Oh how they’ll laugh in years to come…
edit: Since doing a little research after writing the post it would seem that perhaps Eskimo is a perjorative word. So, apologies to any Inuit-Yupik’s out there but the story just wouldn’t be the same if I changed it…