Music

Eye of the Tiger

Eye of the Tiger

Occasionally we are commissioned to produce something which isn’t much like our usual output and today’s offering is a good example. A while ago we were asked to come up a picture for a 40th birthday present and I’d like to think we finally managed to succeed with our off-the-wall offering of ‘Grandad, a bohemian grenade especially for you!

So when we were asked to do something for a 30th birthday we thought we’d have a little check of the interweb to see what was no.1 on their birthday. Lo and behold it was Survivor’sEye of the Tiger‘ so with such a good birth tune we thought it prudent to keep things simple. With our time done and our chances taken we purchased the 12″ vinyl version from Ebay and it was then just a simple matter of cutting a stencil for the dedication then getting it passed to our framer. My favourite touch on the sleeve design is the fact the band are reflected in the tiger’s eye. Hang tough and stay hungry.

Cheers

id-iom

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id-iom does Halfords BMX Sessions (with Tinchy Stryder)

So there we were working in the studio when a call comes in on the id-iomphone. A swift conversation reveals that Halfords is in need of our assistance as they are having a photoshoot with Tinchy Stryder for their forthcoming ‘BMX sessions‘ promotion and they need some urban style graphics – pronto! A brief confab later and – POW! – we have a design idea which just needs a little fleshing out. Following some rabid computer work we manage to come up with our design which, after just a modicum of tinkering, is then quickly approved:

The next step is to get it all ready to be sprayed. As is often the case with these types of job there’s a strict deadline – and it’s looming fast. No problem. We pull out the patented ‘id-iomscalpel’ and it’s all taken care of with a minimum of fuss. So far so good. Then all we need are a few cans of ‘Halfords orange’ and we’re good to go. We need to make it down to Skaterham (in Caterham! Ha! Get it?) for the ungodly hour of 7am (I usually only see this hour when going on holiday) but with the team down to one man down there’s no time to waste so I need to get there on time.

The design had to be sprayed a couple of times – indoors first in case it rained (really? in British summer time? Surely you jest?) and then outdoors as well (the light is much better apparently – when it’s not raining). It was all done and dusted in a couple of hours and then Tinchy showed up to do his thing. Apparently his name comes from the fact he’s tinchy (that much I can verify) and that he used to love the arcade game Strider (I can verify this to be a classic game). The final PR pics (and video) are below. So there you have it. Another case sorted. London can sleep safe again…

As a small addendum I can’t believe that after watching the video back to myself that no-one has ‘suggested’ I get myself a hair cut. Thanks very much my so called friends…

Cheers

id-iom

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Drop it into this bin NOW!

Drop it into this bin NOW!

Drop it into this bin NOW!

No marker pens or tagging stuff allowed. Yes, i’m talking to you. You know who you are. And we mean it. We mean it so bad we’ve even put up a little sign and a plastic bin to show how serious we are. If the bouncers catch you with it there will be merry hell to pay. And we mean that too. Security may well refuse you admission. That’s how friggin’ serious we are. Just don’t let me catch you. Luckily I was only there to see DJ Yoda and had neglected to take all my various pens and paint with me. Or I would clearly have been in big trouble. Next time I may well be tempt fate and see what i can get in…

Cheers

id-iom

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Stormbird (Dave’s remix)

[youtube=http://www.youtube.com/watch?v=D4GAqrXRcQA&feature=colike]

Storm Bird

Hmmmm. How to explain Stormbird. I’m not really sure if any explanation I can give can adequately describe our thought processes when creating this stop-motion epic. The ‘storyline’ just kind of suggested itself. It’s probably easier to explain it’s conception than how we developed such a monster. It came about when we had id-iom’s good friend Dave over from LA for a while. He’s known for doing a bit of video production/editing so after consumption of a few beers down at the studio we (stupidly) decided that a short stop-motion video might be a good idea. It wasn’t. After over 2600 shots over the best part of a week in the freezing cold basement making just one tiny adjustment after another we were close to death by exposure but were finally able to call it a wrap.

There is plenty of footage which ended up on the cutting room floor that will hopefully never see the light of day as it’s more than a little weird and would probably emotionally scar any viewer for life. And all that took long hours of standing around in the cold that i’ll never get back. I bet the Aardman animation studios are all cosy and warm. If i’m ever to attempt anything like this again I’ll be making sure it’s warm outside or we have such mod cons as central heating…

Anyway, once principal photography was finished we realised we needed some musical accompaniment befitting of such a creation so we put out the call and came up with 3 very different soundtracks. The first version will probably not play in certain countries on youtube as The Man probably has certain copyright issues as it features tracks that are already out there but that’s where our other versions come in as both feature an original score which should play internationally no problem. The other video’s will follow this in short order and we’d really love some feedback on which one people prefer (so watch this space)…

What else can we say about the video apart from the fact that it features anthropomorphic spray cans, the Graffiti Removal Squad (first featured here), sharks (one of which is gay but we had a hard time portraying that!), Tom Selleck (although I like to think he’s in his Thomas Magnum persona), a fireball (from Streetfigher 2 obviously) and, of course, the plucky little robin a.k.a the storm bird in Norse mythology.

Finally, whilst I like to think our video has a certain naive rustic charm there are those who treat the subject with a little more professionalism. So for those who haven’t seen it here’s a little link to a much more polished creation featuring light stencils by our good man Pahnl.

Cheers

id-iom

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A Groovy Kind of Earworm

A Groovy Kind of Earworm

Phil Collins '88

There was an article on the BBC website the other day which put a name to an experience which i’m sure most people have endured. They are known as earworms (amongst other names) and it is when you get a tune stuck in your head that you just can’t get rid of. Sometimes you really haven’t got a clue how it happens to be bouncing round in your brain but the more you try to suppress it the worse it gets (see this article on the difficulty of killing earworms and the man who had one for five long years).

After thinking about this for a while and realising how mildly annoying earworms can be we thought it our civic duty to respond by trying to create an earworm of our own using the medium of art. And being cheeky little tinkers we thought we’d do our best to get the hugely underrated 80’s megastar Phil Collins back into people’s consciousness by forcing his 1988 version of ‘A Groovy Kind of Love‘ into as many people’s brains as possible! We are not yet experts in the field but we’re hoping that as the hoarding is blue and we mention the word blue (which is written in blue – how cunning!) this will create some kind of cognitive resonance in viewers’ heads whereby a genetically modified supercharged earworm will be created.

Ideally the song will launch automatically and start playing in your head before you can do anything about it – and hopefully be trickier to get rid of than the auto-popup screens you sometimes get when visiting dodgy websites. It’s what advertisers attempt to do every day (but they have a more nefarious agenda) but our only regret is not knowing how well the whole project will work…

Cheers

id-iom

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F*ckshovel

Now let’s get one thing straight. Fuckshovel are definitely not for the faint hearted. As their Facebook page tells you – “as aggressive as their name suggest, Fuckshovel deliver gun shot drumming and sleaze-fuelled rock designed to shake your brain loose.” That pretty much sums it up for me. And if you’ve witnessed them you’ll know that i’m right. Here’s a little taster:

[youtube=http://www.youtube.com/watch?v=AJLNBL_s_70]

Despite their hard living image they are in fact some very nice chaps and we have come up with this as a little commission for them. It’s (clearly) another one of my little single layer black numbers and i’m sure i’ll get over it shortly. But for now this is what you get…

Cheers

id-iom

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The King Blues – Glastonbury 2011

The King Blues drum stick - Glastonbury 2011

There we were stood at Glastonbury earlier this year when the youngest member of our troupe announces that she is off to watch The King Blues and would anyone like to go with her. After a little conferring it was decided that it would probably too much effort for anyone to wrangle up the necessary energy to accompany her so it was suggested that perhaps she was old enough now to fly solo.

With barely a backward glance she was off and a further conference produced the conclusion that that would probably be the last time we’d see her for a good few hours. With a skill akin to GPS she unerringly tracked us down again an hour or two later only to regale us with tales of the good time she’d had and the great band we’d all missed. And to prove it she was clutching the drum stick that she’d managed to get after it was thrown to the baying crowd. As I had a backpack with me I took control of the drum stick and as this is the first time she will have seen it since then I thought it only fair to get it framed up to commemorate the occassion. Bring on Glasto 2013!

Cheers

id-iom

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I grew up dreaming of snow!

Like some overblown Hollywood epic this newest video has been a long time in the making (well, we originally did the piece in November last year so it’s been a fair while).

We were asked to take part in creating some work for the Freeze festival which is held annually in the shadow of Battersea power station. As it was a snowboarding/skiing themed event we thought we’d come up with a little something keeping in line with the general snow theme. After a little deliberation we settled upon the face of the girl with the legend ‘I grew up dreaming of snow!’ and after cutting some big stencils we headed down to get to work. Thankfully on the day the weather stayed nice despite big rain clouds looming for a while in the afternoon.

A big shout out to our fellow artists who it is always a pleasure to work alongside – Ian Phenna, SPQR and Asone (whose work you see fleetingly when the camera pans around towards the end of video).

Cheers

id-iom

[vimeo http://vimeo.com/24309096]

Title: I grew up dreaming of snow!
Media: Spraypaint, masonry paint and paint pen
Size: 11 x 8 Feet
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They could be brothers…

I have always told Hugo that he was adopted. Now perhaps i have some hard evidence to prove it… It appears that he has more in common with Shepard Fairey that would seem apparent at first glance.

We never knew where Hugo came from but now it appears he must have been shipped over from the US (or maybe they were both born in the UK and Shep was taken to the US!) Not only do they both dabble in street art, they both have diabetes and they both fancy themselves as dj’s (although i’ve got to say that DJ Diabetic is a particularly uninspiring name!) Coincidence? I think not. Point proven. Case closed.

I have nicked one photo below but for more proof all you have to do is follow the link here

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