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Let every man praise the bridge that carries him over

Let every man praise the bridge that carries him over – now on eBay

It’s funny what you find when you’re tidying up. Today I came across a file which had a load of stuff I thought we’d already sold in it. Now I’m going to remedy that so here’s the the ebay link

First up we have ‘Let every man praise the bridge that carries him over’ which is an old English proverb as far as I can tell. In this case the bridge in question is an unusual woman/bridge hybrid and has carried him from one side of Antartica to the other. Now whilst this bridge may not appear entirely practical it still lets you traverse from one side of a continent to the other, which is certainly something considering how much capital building projects of this size tend to cost. Although saying that it’s not exactly apparent how you are meant to disembark from the bridge when you reach her face. It would seem perhaps some kind of nose ladder would possibly be in order. Either that or i’ve mixed my metaphors entirely and was trying to get across the notion that ‘behind every great man is a great woman’. I’m not entirely sure myself…

It consists of some stencils, a bit of screen printing, some paint and some ink on an old National Geographic map of Antartica. She measures a wall friendly 62 cm x 48 cm and would look lovely once framed. It’s signed on the reverse.

Cheers

id-iom

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King of the Swingers

So this is the second piece we did for a friend’s child and with this one we thought we’d go for something he may hopefully appreciate when he gets a little older as he’s currently under 1 and it’s difficult to know exactly what people that small really like when it comes to art appreciation. We were told he likes monkeys (who doesn’t?) and as soon as I was told that the lyrics from the Jungle Book’s ‘I wanna be like you’ popped in to my head and that was enough for me. As the other half of id-iom had gone for the light, colourful and fluffy side of the coin, i decided to take it the other way and make it a little dark and menacing just for good measure.

When i started the picture of the monkey it seemed a little flat and lifeless so i decided to cut out the swinging monkey and apply some cardboard to the back of it so that it gave a little shadow. After this all that there was left to do was try and frame it so it looked a little more gift-like (all framers out there no need to worry your jobs are safe).

Cheers

id-iom

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Supplanter

Hmmmm….. What does a gritty urban art duo do as a gift for a child under one? There was a lot of time spent thinking about whether to do something child friendly or perhaps something that maybe he’d appreciate when he’s older and we finally settled on doing two pieces in order to cover both bases.

Today’s piece is a rather lurid attempt to grab some attention with bright colours, something that resembles a superhero Care Bear, his name and crew all of which is sprayed in reverse on the back of a piece of glass we had in the studio. Hopefully they’ll find somewhere out of reach to put it until he’s a bit older…

Cheers

id-iom

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Tesco Value Profit Inflator

Tesco Value Profit Inflator – in store now!

Tesco Value Profit Inflator – bag label

Tesco Value Profit Inflator instructions

As if Tesco didn’t earn enough money to start with. I’d like to think that I’m not alone when I don’t even comprehend what exactly you have to do to misidentify profits to the tune of a quarter of a billion pounds but I think it’s some kind of masterclass that id-iom needs to be taking a part of. Anyway, we racked our brains to see if we could possibly imagine what kind of fantastic device you would use to achieve such extravagant imaginary profits and here is the kind of apparatus I envisaged they were using at Tesco HQ to pump those profits up like a balloon. Like it says on the packaging:

“Please remember that overinflated profits can lead to the auditors being called in. People may get sacked and your business may be at risk”

You have been warned. Please use responsibly.

Cheers

id-iom

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Cooking with Bantha Milk (with Bhuna Fett)

Tesco’s full fat Bantha milk

If you’ve ever wondered what happens when id-iom have a little time on their hands then look no further. We’re very pleased to announce our latest video collaboration. We’ve partnered with infamous intergalactic chef and sometime bounty hunter Bhuna Fett to produce this ‘Cooking with Bhuna Fett’ infomercial on behalf of Tesco’s and their new range of Bantha Milk.

We had to do an incredible amount of wrangling to get Bhuna Fett to agree to feature in our video. The amount of brown envelopes stuffed with galactic standard credits was incredible but then again what do you expect from a part time bounty hunter. After we’d paid Bhuna off we only had a 30 mins window in order to get all the footage we needed as he had some other urgent business to take care of.

So here it is. What you didn’t know you’d been waiting for…

Cheers

id-iom

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id-iom does Time Out

There I was having a flick through today’s print copy of Time Out and what do I find at the bottom of one of the first pages you come across? This little beauty. A nice little feature on some of the pop culture based subversions that we’ve been depositing in our local shops. Surely that means fame and fortune will be knocking on our door some time soon. Oh wait, who’s that ringing my bell….

No, it was just the neighbour demanding I turn the music down. I could barely hear him shouting over the smooth sounds of Nana Mouskouri. He really needs to calm down a bit.

Cheers

id-iom

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Jack of Clubs

“There’s a guy in the place who’s got a bittersweet face. And he goes by the name of Ebeneezer Goode” sang The Shamen in their 1992 No.1 hit ‘Ebeneezeer Goode’. There was much controversy at the time about whether or not the song was endorsing recreational drug use. Which it obviously was. It hardly takes a genius to work that one out. Anyway, you may wonder what that has to do with today’s piece. Not much directly but it does allow me to segue nicely into the world of MDMA, Ecstasy, madman, X or Mandy. Call it what you will. Back in the late 90’s London’s club scene was buzzing with places like Turnmills, The Cross, The End and Fabric (to name but a few) having wildly successful evenings week after week. You’d only have to venture into one of those booming dens of iniquity to witness a large percentage of the crowd looking decidedly happy, chatty and sweaty. Now I’m not endorsing anything but I had some good times in those places myself.

So today’s piece is a tribute to those good times, wherever you were at the time. I’ve got a few favourite touches on this piece – the googly eyes, the Mitsubishi sign overlaid on the club and the thread which overlays the stencil of the chemical composition of MDMA. Winner. Now, if anyone wants to save this from an uncertain life on the streets it’s time to speak up now…

Cheers

id-iom

BONUS FACT – When the Shamen appeared on Top of the Pops, it was expected that Mr.C would tone down the song due to its being broadcast. The group replaced the final lyric “Got any Salmon?” with “Has anyone got any underlay?” He was later asked about this in a radio interview, to which he replied that it was not a drug reference but a rug reference

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Hey Jude!

Hey Jude!

Hmmmm….. What does a gritty urban art duo do for a one year old’s birthday present? Well, after worrying for a while about exactly what you can and can’t do for a baby this is the end result. There was a lot of time spent thinking about whether we were doing something kid friendly or something that maybe he’d appreciate when he’s older and finally settled on this after finding a piece of glass to work on in the studio that seemed to provide some inspiration.

With a name like Jude it was hard to avoid the Beatles reference so we decided to get the opening notes from ‘Hey Jude’ on there along with his name and a little monkey logo (they’re all cheeky little monkeys aren’t they?) Cutting musical notes correctly at a small size however is probably not something I’ll be doing again. The main thing about painting on the back of the glass is remembering that everything has to be done in reverse – which can sometimes be a little frustrating as you can’t change things after you’ve done them if you have some mid piece brainwave. Oh well, there’s always next time…

Cheers

id-iom

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Tesco’s Finest ‘spice’ – in store now!

Tesco’s Finest ‘spice’ Melange – in store now!

Tesco’s Finest ‘spice’ Melange label

If you’ve ever seen David Lynch’s 1984 film Dune (based on Frank Herbert’s 1965 novel of the same name) then you probably already know what Melange ‘spice’ is. In the film it’s a drug that has some particularly useful effects and one big downside. It gives the user a longer life span, greater vitaility, heightened awareness and psychic powers. Which is handy as it makes safe and accurate interstellar travel possible. The downside however is that it is addictive and withdrawal is fatal. All this has conspired to make it the most valuable commodity in the universe.

Never one to miss a trick Tesco’s have made a couple of intergalactic deals and got their hands on some of the good stuff. It’s harvested by hand on the desert planet Arrakis from the excretions of the highly dangerous giant sandworm. Tesco’s then ship it to earth and package it up in their Finest range for just under £100 for 4g. A bargain to be sure. Get it while it lasts…

cheers

id-iom

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Semi Skimmed Bantha Milk

With the modest success of a few of our supermarket subversions recently my brain seems to have jumped onto the whole fake ad/culture jamming bandwagon and now it seems I can’t go to the shop without coming up with some new form of contrived nonsense. And today’s offering is a pretty good case in point.

A long time ago in a galaxy far away I was strutting the aisles of my local supermarket trying to locate something they undoubtedly didn’t have when my eye chances upon the full fat milk with the blue lid. And that was all I needed to connect blue and milk and come up with the blue milk from Star Wars called bantha milk. We even see Luke Skywalker pour himself a glass in Star Wars whilst he’s living with his aunt and uncle at their moisture farm in Tatooine.

That was all I needed in the way of a plan so went home and set to work. A couple of parsecs later and I had my label good to go – complete with interview with their sand person dairy farmer on Tatooine. All that was then required was a bottle of milk, some blue food dye and a fake price label and I was good to go.

I can already see the print and TV advertising that would go alongside this new miracle food with a tag line along the lines of “With a few glasses of semi-skimmed bantha in you a day you’ll be strong enough to pull the ears off a gundark in no time.” In fact, that’s given me an idea…

Cheers

id-iom

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