subvertising

Something from the cellar (Blue Nun)

There I was aimlessly wandering the aisles of my local supermarket searching for an ingredient they undoubtedly didn’t have. I was feeling a little dispirited and glanced at the new wine description they’d put up for Blue Nun. Seeing the halfhearted description made me want to cry a little so I thought I’d see if I could jazz it up somewhat.

The previous description was ‘Popular wine from Germany with a citrusy tang and a hint of honey on the finish. Great with Asian noodles. Taste Guide 4.’ I think mine is a somewhat more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…

Cheers

id-iom

Read more →

Something from the cellar

I was navigating the aisles of my local supermarket when, due to my girlfriend’s inability to make a quick decision, my eye was drawn to the flowery descriptions of some of their lower end wines. Phrases like ‘warming spice flavours’, ‘smooth finish’ and ‘floral notes’ seemed to litter the florid accounts of the wines’ supposed qualities. Now, it just so happens that wine is firmly on my banned substance list so I certainly wasn’t in the position to put these contrived claims to the test.

Instead I decided to get down with a bit of culture jamming and recreate the descriptions using my overactive imagination as a guide. I think what we’re left with is probably a more honest appraisal of the wine’s true character. I’d like to think these will go unnoticed by the staff until some eagle eyed customer decides to spoil my fun and brings it to their attention. Only time will tell…

Cheers

id-iom

Read more →