If you’ve ever wondered what happens when id-iom have a little time on their hands then look no further. We’re very pleased to announce our latest video collaboration. We’ve partnered with infamous intergalactic chef and sometime bounty hunter Bhuna Fett to produce this ‘Cooking with Bhuna Fett’ infomercial on behalf of Tesco’s and their new range of Bantha Milk.
We had to do an incredible amount of wrangling to get Bhuna Fett to agree to feature in our video. The amount of brown envelopes stuffed with galactic standard credits was incredible but then again what do you expect from a part time bounty hunter. After we’d paid Bhuna off we only had a 30 mins window in order to get all the footage we needed as he had some other urgent business to take care of.
So here it is. What you didn’t know you’d been waiting for…
With the modest success of a few of our supermarket subversions recently my brain seems to have jumped onto the whole fake ad/culture jamming bandwagon and now it seems I can’t go to the shop without coming up with some new form of contrived nonsense. And today’s offering is a pretty good case in point.
A long time ago in a galaxy far away I was strutting the aisles of my local supermarket trying to locate something they undoubtedly didn’t have when my eye chances upon the full fat milk with the blue lid. And that was all I needed to connect blue and milk and come up with the blue milk from Star Wars called bantha milk. We even see Luke Skywalker pour himself a glass in Star Wars whilst he’s living with his aunt and uncle at their moisture farm in Tatooine.
That was all I needed in the way of a plan so went home and set to work. A couple of parsecs later and I had my label good to go – complete with interview with their sand person dairy farmer on Tatooine. All that was then required was a bottle of milk, some blue food dye and a fake price label and I was good to go.
I can already see the print and TV advertising that would go alongside this new miracle food with a tag line along the lines of “With a few glasses of semi-skimmed bantha in you a day you’ll be strong enough to pull the ears off a gundark in no time.” In fact, that’s given me an idea…
Another day, another picture for sale in id-iom’s Yuletide Fundom Demolition Sale!
This piece was inspired by a larger version we painted live at a small show we had a while back – see here. It’s clearly a cat in a tank but his dark motives are obscured behind a cute fluffy visage but don’t be fooled. Surely the fact that he’s in a tank means his intentions aren’t entirely honourable. There will be milk!
It’s a single layer screen print on A3 and is signed on reverse. It’s starting at 99p and here’s the Ebay link
Today’s offering is our on-street nod to current milk price scandal. My lifelong love of the white stuff and the current problems faced by British farmers – with increasing feed costs and decreasing prices paid by supermarkets – got me a-thinking. My response was this whimsical little number. I’m not entirely sure what it’ll achieve but I had fun doing it so hopefully that’s enough.
My favourite part is the little bit of graffiti that was already written on the shutters. You have to look close to find it. It’s short and (not so) sweet and i’ve got no idea what it’s on about but it amused me all the same.