Blog Archives

One more drink…

We’ve done quite a range of work down at the Electric Social in Brixton over the past couple of years and with the folks behind it getting themselves a new venue in Southend they came back to us for some more id-iom brand contemporary interior decoration. The East Coast Social is to have a similar look and feel to the Electric Social. They wanted that to include some spray painted work on the interior and we were more than happy to oblige. So, with the first nice day of Spring in the air we packed up the id-iomobile and headed for the coast. Knowing it was to be something of a long day we started early so we’d make sure to be able to finish as their grand opening is this weekend…

With the somewhat discordant accompaniment of a sound engineer running their speakers through a sound test and some workman hammering away we set to work. The main issue was having to work around the light fitting that was already up on the wall but, thankfully, we’d already thought this through in the design stage and so started there with the dark bulb logo stencil and worked the rest of the background from there. A couple of applications of the main stencil and a bit of colouring in later and here you have it. The somewhat sobering thought of needing another drink to be able to deal with her new fella…

Cheers

id-iom

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The gates to the heaven are guarded, but by whom?

Whilst we were down at the Electric Social painting the back stairs the manager came in with a lectern he’d bought off Ebay which was painted up in the colours of the Jamaican flag. Now, whilst in Brixton this is quite fitting, it doesn’t really sit with the style of the bar so we were asked if we could come up with something more fitting and we jumped at the chance.

Taking the lectern back to the id-iom lab, we ended up staring at it for a considerable amount of time before coming up with the notion that as the lectern will be used on the door at weekends it was somewhat like the gates of heaven and the divine being behind it has the power to grant you entry or to get you to sling your hook. So we came up with the idea of having an angel on one side and a devil on the other.

If you ever find yourself on the wrong side of this lectern maybe a mention of our name might get you past – then again, it might not…

Cheers

id-iom

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Anti Social Deposit

Anti Social Deposit

Anti Social Deposit

Now it’s one thing to say you don’t like our artwork but it’s another to say you don’t like us personally. Let me tell you a story about someone we met a while ago who, for the sake of this write up, we will call Ben Summers. Now, we at id-iom are usually upstanding citizens with all the airs and graces that go with it but sometimes, just sometimes, the walls have to come down and the inner beast has to be let out. On this one occasion Ben Summers decided to rile the both of us up and by our book one bad turn deserves another. So a few nights later we at id-iom went and found Ben Summers house and after a quick game of paper scissors rock to see who was going to leave the anti social deposit we were on. So off to his doorstep we crawled in the middle of the night and deposited our present before placing our id-iom flag for that absolute cad to find in the morning. Hopefully though he will stand on it with his bare feet whilst grabbing the morning paper but we can only dream…

Cheers

id-iom

Title: Anti Social Deposit
Materials: Paint pen, Spray paint, acrylic and glitter
Size: A2
Please email if interested

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I’m a C Unit

I’m a C Unit – out on the street

I’m a C Unit (front)

So I had to pop over to the East End for some paint for a big piece currently being painted at the Electric Social in Brixton and I thought to myself ‘What a perfect opportunity to do a little street drop!’ So before setting off from Brixton I packed a bag full of goodies to leave on the street for our ‘Back to the Future‘ mixtape & art project. Foolishly I only got one slate out as I somehow forgot to do the rest whilst I was enjoying the sun in a beer garden. That said one is better than none. Oh, what a C unit i am! Just wait til the other half of idiom finds out…

Anyway, the mix on the back of this piece of slate is by a good friend of id-iom’s who dj’s under the name of Rogue Fader. Even if you don’t have the chance to find the slate you can still enjoy the C Unit mix here. It should be enough to keep you amused on a Friday morning (or indeed afternoon or evening).

Cheers

id-iom

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We are 1

We are 1

Just over a year ago we did some work for a new bar opening in Brixton called the Electric Social. To promote the bar’s 1st birthday (how time flies!) we were asked to go out and do a small street campaign in the surrounding areas with a single layer stencil and some chalk paint (I love chalk paint by the way). So we put on some sturdy walking boots and hit the road for a pleasing stroll whilst at the same time spraying up the pavement near the likes of bus stops, crossings and bins where people usually slow down their pace a little so there is all the more chance for them to notice a little subversive advertising. Thankfully all went well and although we couldn’t make it to the actual birthday party we heard that it was also a massive success with one of their busiest night to date. Happy Birthday sunshine!!

Cheers

id-iom

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We’re going to rock down to Electric Social – and then we’ll take it higher!

id-iom's How to Get Your Man at the Electric Social

Electric Social downstairs wall

Electric Social dripping bulb logo

Electric Social cassette

Crack squirrel on bar

 

Gotta make it home for Eastenders!

Magpie on doorway - looking just a little shifty...

He doesn't look so shifty from a distance

A slightly worried looking rabbit. He knows what the squirrels are up to...

King Stoat

Mick the magpie looking for a good holiday read

Owl in the woodland

You have to look close but he's there...

Your lunch smells lovely...

Magpie in the woodland

There's a mouse! Where? There on the stair!

Since when can squirrels read?

Aha! That's why she has that enigmatic smile. Because of the cute squirrel.

We’ve been a little quiet of late but that doesn’t mean we haven’t been busy! We have in fact been very busy working with dangerous animals and giant stencils on a new bar that has opened in Brixton.

The Electric Social on Acre Lane is now open for business and looking spiffing – complete with id-iom enhanced interior! Downstairs we have done a 10 metre section of downstairs wall with an Electric Social lightbulb wallpaper and a big piece over it entitled ‘id-iom’s How to Get Your Man’. Then upstairs we have done a large Electric Social cassette tape behind the stage. Scattered throughout we have painted numerous happy woodland animals. There’s mice, rats, magpies, a stoat and an owl. Unfortunately there’s a couple of bad eggs that have slipped in too – as the bloody squirrels have only been at the crack again! They’ll be chewing on the wiring again before you know it…

The Brixton crack squirrels were actually inspired by a couple of ‘true’ stories (I use true in the loosest sense of the word – mainly that it was reported by The Guardian and The Sun newspapers).

NEWS JUST IN – it’s been confirmed that one of my favourite DJ’sA Skillz – will be playing at the the grand opening of the Electric Social on Friday 30th September. Now I just hope they were serious about that bar tab for us…

Cheers

id-iom

PS – You can see bigger shots of all the work on our Flickr page (plus a couple of extra shots not uploaded here)

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